At the heart of every successful digital campaign lies the 'Awareness' stage—your brand's first opportunity to spark curiosity and forge a connection. In this crucial phase of the Google Marketing Funnel, it's not just about being seen; it's about creating a lasting impression that resonates with your audience. By delving into the intricacies of your audience's needs and online habitats, you can begin to lay a robust foundation for engagement that carries through the entire marketing funnel, from the first glimpse to enduring loyalty.