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Conversion Optimization

Conversion Optimization

  • Pathway to Conversion in Digital Marketing Funnel

    AB Testing / Conversion Optimization / Customer Journey / Marketing Strategies / Online Sales / Sales Funnel / Website Optimization

    Mastering the ‘Conversion’ Stage in the Google Marketing Funnel

    In the Conversion stage of the Google Marketing Funnel, the focus is on transforming engagement into action. This crucial phase combines compelling CTAs, a frictionless user experience, and trust signals to convert prospects into loyal customers, making it the linchpin of successful digital marketing strategies.

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  • finger clicking on a social media post

    Behavioral Tracking & Retargeting / Consumer Insights / Content Strategy / Conversion Optimization / Digital Marketing Analytics / E-Commerce / Online Privacy & Security / Social Media Marketing / User Experience (UX)

    The Secret Life of Your Click: Unraveling the Journey from Social Media Engagement to Conversion

    In the intricate dance of digital marketing, every click is the first note of a melody that could culminate in a symphony of consumer engagement. This initial touch isn't mere digital acknowledgment but the opening chapter of an elaborate narrative crafted by savvy marketers to guide you from a simple click to a meaningful conversion. As each click unfolds into data, preferences, and retargeted experiences, it weaves the personal story of your digital journey—a tale rich with insights for both businesses and consumers alike.

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Johnny Sutherland
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p: 204.995.7798

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